How would you determine which markets to target short versus long term?

  • 6-7 page paper
  • Due Saturday, January 23
  • Due at 5:00pm (California time)
  • No plagiarism
  • APA format

After carefully reading the case study, Smart Cookie, answer the following questions in a 6-7 page paper with support from a minimum of two external sources.

 

Apply SWOT, Porter’s Five Forces, or the BCG Matrix to analyze Kraft’s strategic plan to expand into international markets. How would you determine which markets to target short versus long term? Connect your Oreo conclusions to how you would develop a strategy for a new product.

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