How is it different from SWOT analysis approach that we used in class?

Business Policy

Please watch the following video on YouTube. It introduces the concept of blue ocean strategy . Summarize the video and reflect on it. How is it different from SWOT analysis approach that we used in class? Is it a better framework to use than SWOT analysis?

Video Link: https://www.youtube.com/watch?v=zrGOBdVm-KE

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