How important is Jim’s personality to the success of this entrepreneurial venture?

For more information on how to analyze a case, download and read the attachment on general instructions for analyzing case studies.

For this assignment, select and analyze any one of the following cases:

Read Case 1: Turner Test Prep Co. and respond to the following questions:

  • What are the key facts of this case?
  • To what do you attribute the problems for Turner Test Prep?
  • What major issues should Jessica address to ensure the survival of the business?
  • What actions should Jessica take next?

Or

Read Case 2: Jim Boothe, Inventor and answer the following questions:

  • What are the key facts of this case?
  • Do you feel he is right in his idea to start a new business at his age?
  • How important is Jim’s personality to the success of this entrepreneurial venture?
  • Do you feel the contents of his business plan are on track?

Each case analysis should be in not more than 600 words. Exceeding the word count limit will result in deductions to the assignment score. Your work should be submitted in a Word document, typed in double–space, in 10– or 12–point Arial or Times New Roman font. The page margins on the top, bottom, left side, and right side should be 1 inch each. You should use the APA guidelines for writing and citations.

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