I will be required to read articles in the various business publications which relate to principles of marketing. In other words, for the current reading assignment select an article in one of the various business publications which parallels the subject matter covered in principles of marketing. Some examples of these business publications are business journals, business magazines, trade and industry publications, and business-related newspapers (i.e., The Wall Street Journal, Barrons, The New York Times–especially its Sunday edition). DO NOT USE NON-BUSINESS SOURCES (i.e., Time, Newsweek, local newspapers).
THE CURRENT READING ASSIGNMENTS SHALL BE TYPED OR KEYBOARDED USING STANDARD-SIZE (8 ½” x 11”) PAPER AND BE DOUBLE-SPACED. THE CASES SHALL USE NO LARGER THAN A 12-POINT FONT AND USE STANDARD MARGINS (1.25 ” FOR LEFT AND RIGHT; AND 1.00″ FOR TOP AND BOTTOM).
SUMMARY: A 1 to 1 ½ page summary of article.
CRITIQUE: How does the article parallel the subject matter covered in principles of marketing? The length of critique: 1 to 1 ½ pages.
SOURCE OF CURRENT READING ARTICLE: Presented in proper reference page, including page numbers.