How Do You Access Mass Communication?


How Do You Access Mass Communication?

Mass communication once meant a one-way transmission in discreet areas of life. Now, the dissemination of mass communication occurs rapidly and in more places, often blurring the lines between mass communication and two-way communication. For example, this week’s reading points out that the Internet changes how consumers interact with media and participate in the creation of mass communication. In this week’s Discussion, you will explore how mass communication has been integrated with other forms of communication in your daily life.

To prepare for this Discussion:

  • Read Chapters 1 and 2 in the Course Text, The Dynamics of Mass Communication: Media in Transition. Focus on the distinguishing characteristics of mass communications and on how mass communication has evolved. Specifically, consider the changes to the audience, message, and mode.

With these thoughts in mind, your assignment is to:

Post by Day 3 a two-paragraph response to the following questions.


  • In which area of your daily life do mass communication and other forms of communication overlap?
  • How has mass communication become integral to the things you do?
  • What is your preferred media channel for communication?
  • Refer to 2 specific examples from your course reading and record in your assignment information about each source, including author, year, page number, and publication title.

assignment 1 worksheet WORKSHEET DUE FRIDAY

the video is in my class week 1 assignment i will send you the info anymore info you need just send me a message

Final project DUE SUNDAY

Final Project Introduction

Throughout this course, a familiar theme will be the rapid changes that characterize mass communication. While it may seem difficult to keep up with these changes in daily life, understanding how the changes have come about is a valuable guide to the present—and a way to help predict the future. For the Final Project in this course, you will trace the evolution of one form of media in order to better comprehend its significance.

The Final Project for this course will be due by Day 7 of Week 5. In Week 3, you will also submit a graded Final Project Milestone that contributes to your final submission. This Final Project Milestone is due by Day 7 of Week 3. See below for a description of what you will turn in for each part of this assignment.

To plan out what you will do for your Final Project, complete these steps:

  • Choose one of the forms of media from the “Media” column below as an object of study. You may consult the associated chapters from the Course Text, The Dynamics of Mass Communication: Media in Transition, to help you make your selection.
Media Associated Chapter
Newspapers (Dominick, Chapter 5)
Magazines (Dominick, Chapter 6)
Books (Dominick, Chapter 7)
Radio (Dominick, Chapter 8)
Sound Recording (Dominick, Chapter 9)
Motion Pictures (Dominick, Chapter 10)
Television (Dominick, Chapters 11 & 12)
Internet (Dominick, Chapter 4)
Public Relations and/or Social Media (Dominick, Chapter 14)
Advertising (Dominick, Chapter 15)
  • Choose between the following options as a way to present your chosen topic:
    • Create an illustrated PowerPoint presentation OR
    • Create a website
  • If you choose to do a PowerPoint presentation, review the applicable PowerPoint presentation tutorials in the Week 3 and Week 5 Learning Resources.
  • Research: This Final Project requires you to find examples to illustrate and support your work. You are required to use 8 sources in your Final Project. You should plan to find and include 4 when you submit your Week 3 Milestone and another 4 for the additional material required for the final submission due in Week 5.
  • To organize your project, follow the outline of PowerPoint slides or website pages shown below.
  • Again, for Week 3, you will complete part of the Final Project, as described below.

The assignment:

  • In your presentation, you will demonstrate the evolution of your chosen form of media by accounting for or addressing the items below.
  • Final Project Milestone (Slides 1–5). These slides or web pages are due in Week 3:
    • Slide/web page 1: Identify the medium you have chosen and the reason for choosing that particular medium.
    • Slide/web page 2: Analyze the evolution of your chosen medium. To do this, show how it has changed over time.
    • Slide/web page 3: Evaluate the significance of your chosen medium. Describe how the significance of your medium has changed over time, as well. Has it become more or less significant? What other factors have influenced its significance?
    • Slide/web page 4: Analyze how the evolution of your chosen medium affects the way you experience that media today in your career, in your community, etc.
    • Slide/web page 5: Identify five important people who helped to develop or grow your chosen medium during its evolution. (In Week 5, you will analyze their contributions.)

Remember to include 4 sources for this part of your project. They can be included on a separate slide/web page at the end of your project called Sources.

  • Final Project Submission. In Week 5, you will build upon what you have already submitted by refining and adding to it. For the final submission, you will revisit slide 5 and add slides 6 and 7 to conclude your Final Project submission.
    • Slide/web page 5: In Week 3, you identified five important people who helped in the development or growth of your chosen medium during its evolution. This week, analyze the contributions of these people to the history of the medium and add that information to the slide.
    • Slide/web page 6: Make a summary statement about the effect of mass communication on people today based on the information collected for slides/web pages 1–5. Add a short bulleted list that highlights three predictions about where mass communication could lead people in thefuture.
    • Slide/web page 7: Provide a total of 8 sources for your project. For all sources, record where you found information about them. Include all relevant information about the source (author; date of publication; the book, article, or website; etc.).


  • Course Text: Dominick, J. R. (2012). The dynamics of mass communication: Media in transition (12th ed.). New York, NY: McGraw-Hill.
    • Chapter 1, “Communication: Mass and Other Forms”

      This chapter discusses the core elements of the communication process and analyzes the various traditional and emerging forms of communication.

    • Chapter 2, “Perspectives on Mass Communication”

      This chapter examines the various perspectives society has on mass communication.

    • For your Final Project, which you learn about this week, you will choose one of the forms of media from the “Media” column below as an object of study. You may consult the associated chapters from the Course Text, The Dynamics of Mass Communication: Media in Transition, to help you make your selection.
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