How can Filter Bubbles or other information limiting tools cause a negative impact on a society?

 If the internet is effectively an untapped resource with limitless potential resulting from the billions who post online, what happens when information that has limited or negative social redeeming value? What are some of the negative ramifications? Is there such as thing as good and bad online? Who defines this when the tools are global?

How can smaller “mom and pop” / “brick-and-mortar” business successfully compete or partner with larger organizations? What are the strategies and why are theses beneficial?

 How can Filter Bubbles or other information limiting tools cause a negative impact on a society? Is limiting information based on specific demographics potentially illegal (sexist, racist, ageist, etc.

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