Explore the factors that can affect the launch of a product or service and explain the differences in a product launch in the U.S. (domestic market) and an international market.

Purpose of Assignment All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment […]