Explore how promotional products support branding to a consumer.

W5 Discussion “Product Creation”
This week you have had the opportunity to learn about the process that goes into product creation. One of the concepts you learned about was lot traceability. You will remember that this technique provides tracking on a part or product which can be important during the development stages. Assume that you are a manager for an auto manufacturer and you are looking to track your brake pads for a new model vehicle that is coming out. Please explain why you feel it is important that lot traceability be used to monitor your product.
Your initial response should be a minimum of 150 words. Your work should be in your own words and should include research to support your response. Be sure to avoid Wikipedia as a resource as this is not a reliable source. Include your resources at the end of your response. Once you have completed your response, you will want to respond to at least two (2) of your classmates responses. Please remember that your responses to your classmates should be substantive and should promote additional discussion within the classroom. Simple “I agree” responses will not be counted towards your participation grade.

W5 Discussion “Branding Products”
Let’s explore how promotional products support branding to a consumer.
Look around your home for an item that has a company’s logo on it. This could be a cup, shirt, pen, bag or any other item that has a company’s logo on it. These are promotional products. Describe the item. Where did you receive the item ? Did you purchase a product from this company? Is the company trying to earn your business? Do you utilize the item? How long have you had the promotional item? Is impactful for you to remember the item and will you remember the brand/logo ongoing?
Next, go to this website and look at the various items available:
https://www.4imprint.com/?gclid=CMzltN-7488CFQkwaQodOVkF4Q&mkid=14i_01_006&s_kwcid=AL!4167!3!146294759485!e!!g!!4imprint&ef_id=V9sjQwAAAQYZx-SZ:20161018040033:s
What item do would you most like to receive and why? Was this item effective? Does it persuade you to trust the brand? Why or why not?
In your follow-up posts, continue the conversation with your peers by asking questions or sharing experiences that relate to what they have written. Explore the topic of branding products fully, looking at all points of view.
W5 Discussion “Communication Theory Models”
Question A
Do communication theory models created and tested in the USA apply to other cultures?

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