Team Project Introduction and SWOT
The team project will involve conducting international marketing research on a company (client) assigned to you by your instructor. You’ll receive an email early in the week.
Each week the team will prepare portions of the marketing plan including a SWOT analysis, cultural analysis, development of foreign market indicators, ranking foreign markets, selecting the final three countries, a strategy and adaptation discussion, and a final international marketing plan. For full details of the team project, read the product description in Course Materials which provides the agenda which be used for the team paper and presentation.
Your report should essentially explain the strengths of your client that will help it expand internationally, as well as the weaknesses or external issues that may dampen its international expansion. Research as much as you can about your client from the internet, and then use that information to support how strong or weak they will be to grow internationally. Be sure and focus primarily on international issues.