Explain the evolution of the Internet and how it changes the way customers, suppliers and companies interact.

Readings Andal-Ancion, A., Cartwright, P. A., & Yip, G. S. (2003). The digital transformation of traditional businesses. MIT Sloan Management Review, 44(4), 34-41. (UMUC Library) Sultan, F., & Rohm, A.J. (2004).The evolving role of the internet in marketing strategy: An exploratory study. Journal of Interactive Marketing, 18(2), 6-19. Doi:10.1002/dir.20003 (UMUC Library) Mahadevan, B. (2000). Business […]