Explain the dual functions of the external environment and the internal environment and the role of the personnel within both environments.


– 12 pt font

– Time new roman

– 1″ margins

– Atleast 4 pages long not counting the reference and title page.


* Must use Chapter 9 as a resource from my book as well as other scholarly resources –


Hoffman, D., & Bateson, J. (2011). Services Marketing: Concepts, Strategies & Cases. Mason, OH: South-Western College.


ISBN: 978-1-4390-3939-7

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