Explain how you assessed the data by creating a comparison chart.

Global Strategy Analysis—Choice of Country/Region to Internationalize Operations

For this assignment, you evaluate and determine which country/region is the best fit for the company of your choice “(McDonald’s)” to have international operations. Then, you will prepare a 3–4-page report, to include a weighted comparison chart.

    1. List all countries/regions along with rating factors. Assign each factor a weight, according to its importance leading up to the final decision. All weights should add up 100%.
    2. You should grade each country/region under consideration on each factor, using a scale of 0 to 5.
    3. The score for each factor should be multiplied by its corresponding weight. Add the partial for each country/region.

      Utilizing sources used for RA1, as well as other reputable and relevant sources, create a comparison chart regarding all the choices of countries/regions following the instructions below:

        1. First, determine what factors you will use to rate each country/region, depending on the operations you chose to expand.
          1. Consider areas such as attractiveness, strategic importance in the global marketplace, target markets, and possible synergies with current operations.
          2. For each one of these areas, some factors should be identified in order to allow for a better assessment of all countries/regions under consideration.

            Examples are provided in the following table:

            Attractiveness

            Size of Market

            Growth rate of market

            Labor costs

            Barriers to entry

            Competitive situation

            Political/social risks, etc.

            Importance in the global market place

            Important source of industry innovation

            Home market of global customers and/or competitors

            Home of most demanding customers

            Home of big number of potential customers, etc.

            Possible synergies with current operations

            Activities shared with other business from the same company

            Local partners that would share operations

            Proximity to other current or targeted markets

  1. Explain how you assessed the data by creating a comparison chart.
  2. Present your final decision for which country/region is the choice for your company to expand its operations.
  3. Provide a rationale for your decision, reinforcing it with evidence from scholarly sources.

For this assignment, prepare a 3–4-page report and use a minimum of 3 different scholarly sources to reinforce your conclusions. Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, punctuation, and SPA format

Apply SPA standards to citation of sources.

Assignment Components Proficiency
Maximum Points
Create a comparison chart and assign different weights to individual factors chosen that will contribute to a final decision of choosing a country/region for international operations.

Comparison chart created in clear, comprehensive and logical. Factors are weighted in a logical manner.

12

Assess the data from RA related to key markets and competitors and explain which factors assisted you in making a decision on which country/region international operations are worth to be pursued.

Explanation of comparison chart creation and assessment is logically given. Also clear justification on why items were chosen and others were discharged is given. Scholarly research is utilized in support.

20
Decide on the country/region where international operations will happen and provide a rationale for your decision, reinforcing that with evidence from scholarly sources.

A logical decision is given regarding which country/region the company should operate in is given. Justification is complete, clear, and is supported by scholarly research.

20

Writing Standards

Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.

Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.

8
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