Evaluation of Corporate Performance of Google Inc.

Evaluation of Corporate Performance of Google Inc.

The Final Paper will involve applying the concepts learned in class to an analysis of a company using data from its annual report.

Using the concepts from this course, you will analyze the strengths and weaknesses of the company and write a report recommending whether or not to purchase the company stock.

The completed report should include:

An introduction to the company, including background information.

A financial statement review.

Pro Forma financial statements (Balance Sheet and Income Statement) for the next two fiscal years, assuming a 10% growth rate in sales and Cost of Goods Sold (COGS) for each of the next two years.

A ratio analysis for the last fiscal year using at least two ratios from each of the following categories:


Financial leverage

Asset management


Market value

Calculate Return on Equity (ROE) using the DuPont system.

Assess management performance by calculating Economic Value Added (EVA).

Evaluate the soundness of the company’s financial policies (e.g. capital structure, debt, leverage, dividend policy, etc.) based on the material covered during class.

A synopsis of your findings, including your recommendations and rationale for whether or not to purchase stock from this company.

This report should be 15 to 20 pages long, excluding title page and reference page(s), using APA 6th edition formatting guidelines.

Support your findings and recommendations with evidence from at least five scholarly sources in addition to the annual report, such as the textbook, industry reports, and articles from the University Library. Be sure to include links to websites that were used as references or to access company information.

The Final Paper

Must be 15 to 20 double-spaced pages in length (excluding the title and reference pages), and formatted according to APA style as outlined in the Writing Center.

Must include a separate title page with the following:

Title of paper

Student’s name

Course name and number

Instructor’s name

Date submitted

Must begin with an introductory paragraph that has a succinct thesis statement.

Must address the topic of the paper with critical thought.

Must end with a conclusion that reaffirms your thesis.

Must use at least five scholarly sources.

Must document all sources in APA style, as outlined in the Writing Center.

Must include a separate reference page, formatted according to APA style as outlined in the Writing Center

Class Text

Byrd, J., Hickman, K., & Mcpherson, M., (2013) Mangerial Finance, San Deigo, CA, Bridgpoint Education Inc.

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