Evaluate the internal and external environments of each company using an environmental scan.

Write a 1,050- to 1,400-word paper in which you research two-three companies and do the following:

  • Evaluate the internal and external environments of each company using an environmental scan.
  • Analyze the competitive advantage of each company
  • Evaluate the strategies each company uses to create value and gain competitive advantage.
  • Examine the measurement guidelines each company uses to verify its strategic effectiveness.
  • Evaluate the effectiveness of the measurement guidelines that each company uses.
  • Please note you are doing an environmental scan in the signature assignment not describing how to do an environmental scan.

Part B

  • Based on your environmental scan, draft a Business Model Canvas for each company you researched to determine what competitive advantages each company has and what strategies and business model each company is using.
  • Submit your completed Business Model Canvases
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