Write a 1,050- to 1,400-word paper in which you research two-three companies and do the following:
- Evaluate the internal and external environments of each company using an environmental scan.
- Analyze the competitive advantage of each company
- Evaluate the strategies each company uses to create value and gain competitive advantage.
- Examine the measurement guidelines each company uses to verify its strategic effectiveness.
- Evaluate the effectiveness of the measurement guidelines that each company uses.
- Please note you are doing an environmental scan in the signature assignment not describing how to do an environmental scan.
- Based on your environmental scan, draft a Business Model Canvas for each company you researched to determine what competitive advantages each company has and what strategies and business model each company is using.
- Submit your completed Business Model Canvases