Evaluate and estimate future trends in relation to your campaign based on a demonstrated proficiency in the general language of technology and relevant tools.

COM 656: Campaign Outline Guidelines and Rubric

 

Prompt: For Milestone Three, you will draft your campaign outline with your final selection of the three to five digital tools that will be employed. Compose a digital campaign outline that develops the campaign and the brand imaging strategies:

 

  • Identify current social trends related to the campaign.
  • Identify the target audience.
  • Identify the three to five digital tools that you recommend for the campaign.
  • Describe brand imaging strategies (remember, you want to capture a consistent theme).
  • Evaluate and estimate future trends in relation to your campaign based on a demonstrated proficiency in the general language of technology and relevant tools. How can the tools you recommend be employed to capture future trends?

 

Remember that this is an outline, not a final version of the campaign. However, this should be a solid start to your campaign.

 

Format: Double-spaced Word document, 12-point Times New Roman font, one-inch margins, APA format, two to three pages in length (not including title page and references).

 

Instructor feedback: Students can find their feedback in the Grade Center.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Rubric

 

Critical Elements Exemplary Proficient Needs Improvement Not Evident Value
Social Trends Meets “Proficient” criteria and uses clear and relevant examples

 

 

(14-15)

Identifies current social trends and describes how the company should be communicating

 

(12-13)

Does not sufficiently describe current social trends to establish how the company should be communicating

(11)

Does not identify current social trends

 

 

(0-10)

15
Target Audience Meets “Proficient” criteria and shows how the digital tools can be used to reach the target audience

(14-15)

Identifies the target audience, using clear and specific examples

 

 

(12-13)

Does not sufficiently identify the target audience and/or does not use examples

 

(11)

Does not identify the target audience

 

 

(0-10)

15
Digital Tools Meets “Proficient” criteria, and tools selected are varied and unique

 

(9-10)

Recommends three to five digital tools for the digital campaign and substantiates recommendations with research

(8)

Recommends three to five digital tools, but recommendations are not substantiated or well suited to the company

(7)

Does not recommend three to five digital tools

 

 

(0-6)

10
Brand Imaging Strategies Meets “Proficient” criteria, and brand imaging strategies use an engaging theme

 

(23-25)

Effectively describes brand imaging strategies that will be employed, using specific and relevant details

(20-22)

Describes brand imaging strategies but does not use details

 

(18-19)

Does not describe brand imaging strategies

 

 

(0-17)

25
Future Trends Meets “Proficient “criteria and uses research to substantiate ideas

 

(23-25)

Evaluates future trends and recommends how to engage upon these trends

 

(20-22)

Does not sufficiently evaluate future trends or recommend how to engage upon these trends

 

(18-19)

Does not evaluate future trends

 

 

(0-17)

25
Articulation

of Response

Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format

(9-10)

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

 

 

 

(8)

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

 

(7)

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

 

(0-6)

10
Earned Total

Comments

100%

 

 

 

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