Elaborate Lenovo’s strategy in the UAE to counter competition, customize and serve the GCC market more effectively than other players in the market. (10 Points)

Answer the following questions under separate headings for A4 and another one for B1
1. For A4: Study how Lenovo’s ways of globalizing its production, markets and institutions to increase its viability internationally. (5 Points)

2. For B2: Elaborate Lenovo’s strategy in the UAE to counter competition, customize and serve the GCC market more effectively than other players in the market. (10 Points)

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