Portfolio Task 1 – 2000 words
Company: Zara – Inditex Group
1. Discuss your company’s aims and objectives. Why was it created in the first place? Analyse its organisation, strategies and operations within the Shareholder/Stakeholder debate.
2. Discuss your company’s organisational structure and corporate culture.
3. Analyse your company using Porter’s concepts and framework. What ways do you identify to ensure competitive advantage?
4. Discussion: Identify your company’s rivals. What game would best describe interaction in this market?
5. Discussion: What technique is best suited to estimate demand for your company’s most important product?