The ideal customer for many products and services is one who is a repeat purchaser. Explain the concept of repeat purchasing.
- Discuss post-purchase dissonance, and the types of dissatisfaction responses.
- What are the features of customer satisfaction? Is relationship marketing a useful approach to increase satisfaction?
- Can outlet issues affect repeat purchase? How?
NO PAPER FORMAT NEED. THIS IS A DISCUSSION POST. Should be presented in three paragraphs. Two references needed.