Discuss post-purchase dissonance, and the types of dissatisfaction responses.

The ideal customer for many products and services is one who is a repeat purchaser. Explain the concept of repeat purchasing.

  1. Discuss post-purchase dissonance, and the types of dissatisfaction responses.
  2. What are the features of customer satisfaction? Is relationship marketing a useful approach to increase satisfaction?
  3. Can outlet issues affect repeat purchase? How?

NO PAPER FORMAT NEED. THIS IS A DISCUSSION POST. Should be presented in three paragraphs. Two references needed.

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