Discuss how your selected healthcare system can legally market their services and products (e.g. federal requirements, state mandates, etc.)

Assignment 1

Instructions:

In this unit, you will become the marketing expert of a select healthcare system. By the end

of this unit, you will be able to proficiently elaborate how healthcare marketing principles

and theories can maximize effectiveness of a specific healthcare system.

To begin, select one (1) of the following healthcare systems that you would like to explore

for this unit:

  • Acute care
  • Ambulatory care
  • Assisted living
  • Continuing care retirement community
  • Critical access hospital
  • Dialysis care
  • Home health care
  • Hospice care
  • Long-term care
  • Memory care
  • Palliative care
  • Pediatric care
  • Primary care
  • Short-term care (e.g. post-surgery therapy)
  • Surgical care
  • Veterans Administration
  • Other (requires approval from instructor)

The healthcare system that you selected will be the foundation for your unit 2 assignment.

  • Discuss how your selected healthcare system can legally market their services and

products (e.g. federal requirements, state mandates, etc.)

  • Defend three (3) marketing principles and/or theories that you believe are most

promising for your healthcare system

  • Research a real-life healthcare system that matches the system you selected and

synthesize the success of its marketing efforts

  • Report your findings by using the methods below:

○ 4-5 page fact sheet for the general community.

Reference: https://data.medicare.gov/

 

Assignment 2

Instructions:

In this unit, you will become the investigator of three (3) healthcare systems and predict

which one has the most promising marketing potential. By the end of this unit, you will be

able to proficiently discuss how the 5 P’s of marketing and research-supported assessment

strategies impact the marketing potential of a healthcare system.

  • Select and provide a general overview of three (3) healthcare organizations that

interest you*.

  • Discuss the 5 P’s of healthcare marketing to each healthcare organization (this can

be general or specific).

  • Elaborate how the 5 P’s of healthcare marketing may impact the marketing potential

of a healthcare organization.

  • Using an assessment or evaluation strategy, discuss the marketing potential of each

and predict which one has the most promising marketing potential.

  • Be sure to support your assertions with evidence-based research, scholarly articles,

and well-supported strategies that support your predictions.

o 3-4 page paper excluding front and back matter (APA standards apply).

Reference: https://data.medicare.gov/

 

Assignment 3

Instructions:

In this unit, you will explore the advantages and disadvantages of marketing tools used in

healthcare. By the end of the unit, you will be able to make recommendations on what

marketing tools would be most useful and effective given various elemental factors and

internal influences.

To begin, select one (1) of the following healthcare systems that you would like to explore

for this unit:

  • Acute care
  • Ambulatory care
  • Assisted living
  • Continuing care retirement community
  • Critical access hospital
  • Dialysis care
  • Home health care
  • Hospice care
  • Long-term care
  • Memory care
  • Palliative care
  • Pediatric care
  • Primary care
  • Short-term care (e.g. post-surgery therapy)
  • Surgical care
  • Veterans Administration
  • Other (requires approval from instructor)

Next, select an environment/location:

  • Downtown New York City
  • Denver, Colorado
  • Mobile, Alabama
  • Boston, Massachusetts
  • Rural Minnesota
  • Savannah, Georgia
  • Los Angeles, California
  • Fort Worth, Texas
  • Anchorage, Alaska
  • Other (requires approval from instructor)

Finally, select three (3) marketing tools:

  • Email
  • Newspaper
  • Memorandum
  • Radio advertisement
  • Television
  • Telephone
  • Social media
  • Internet
  • Person-to-person
  • Billboard
  • Referral
  • Other (does not require approval from instructor)

Instructions

  • Provide a general overview of your select healthcare system.
  • Discuss the demographics of your select location.
  • Discuss the advantages of using each marketing tool at your healthcare system and

location.

  • Discuss the disadvantages of using each marketing tool at your healthcare system

and location.

  • Be sure to support your assertions with evidence-based research, scholarly articles,

and well-supported strategies that support your predictions.

o 3-4 page paper excluding front and back matter (APA standards apply).

o Internal organizational memorandum.

o Infographic

o PowerPoint presentation for a Board of Directors (10-12 slides; speaker notes

as needed to support assertions).

  • The use of first person is permitted for this assignment (excluding option 1). APA

formatting (e.g. title page, conclusion, reference page, etc.) should not be used.

  • Although the use of APA formatting is not required for this assignment, proper

grammar, spelling, and punctuation are expected

 

Assignment 4

Instructions:

In this unit, you become the sole owner of a healthcare organization. You would like to

increase marketing potential while maintaining social responsibility within your field. As a

new owner, you are not afforded a budget to hire a marketing expert and must develop the

marketing strategy and subsequent collateral materials yourself. Your objective for this unit

is to develop a marketing package that promotes your healthcare organization. By the end

of this unit, you will become the subject matter expert on developing and deploying a

marketing strategy for a healthcare organization.

  • Submit your marketing package as one (1) Word document. To do this, you will

need to use Page Break and copy/paste functions. Failure to submit your

marketing package into one (1) document may result in a grade reduction.

  • Your final submission must include each of the following:
  • Professional letter from you to the local Chamber of Commerce introducing your new

healthcare organization to the community. This is your opportunity to make a good,

first impression, so be sure to incorporate the elements you would want to promote.

  • Identify the 5 P’s of healthcare marketing in your organization
  • Create mission and vision statements
  • Develop codes of professional conduct which support social responsibility in your

select healthcare field

  • Record a 30-second radio announcement (using a free online voice recorder such as

vocaroo.com). You will provide the audio link to your instructor on a separate page in

your marketing package.

  • Design a print advertisement (e.g. billboard, bus, newspaper, etc.). You will provide

the print advertisement that you create on a separate page in your marketing

package.

  • All materials in your marketing packet must be completely original. Copying and

pasting work from other sources for this assignment is strictly prohibited.

Remember, you are developing a marketing package for your own healthcare

organization; make it unique.

  • Although the use of APA formatting is not required for this assignment, proper

grammar, spelling, and punctuation are expected

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