Develop and present to your management, an external relations strategy for rebuilding XYZ Corporation’s corporate image.

CS4L-8

Course Textbook: Barrett, D. J. (2011). Leadership communication (3rd ed.). New York, NY: McGraw-Hill/Irwin.

 

Crisis Management Paper

You have recently been promoted to the position of Communications Director for XYZ Corporation. A recent explosion in one of your plants has left XYZ in turmoil. As a leader, your task is to develop and present to your management, an external relations strategy for rebuilding XYZ Corporation’s corporate image. Include how you will address the needs of the stakeholders, as well as how you will address the news media as you lead the recovery from this crisis.

In addition to outlining your strategy, your presentation should include a discussion addressing why/how you feel that your strategy will accomplish the goal of rebuilding the corporate image.

Suggested length for this paper is four pages. Title page and Reference page are not included in the four page minimum. You are required to use at least your textbook as a resource for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. Paper formatting, including citations and references, should adhere to APA guidelines

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