Describe the special characteristics of retailing and the importance of building and sustaining relationships.

Imagine that you are a new marketing strategist for a retail business and wish to examine the practices of existing retailers for a frame of reference. Go to About.com’s Website read “2013 Top 100 US Based Retail Companies on World’s Largest List – Biggest & Best”, located at  http://retailindustry.about.com/od/topusretailcompanies/a/us_2013_worlds-largest_retail_companies_chains_retailers_biggest_American_globalpower_2.htm. Next, go to Chain Store Age’s Website […]