Describe the methods and techniques used to collect data in this study. Would other research methods been appropriate for collecting data in this study? If so, explain.

Always list the citation first (used this is article). Make sure it is written in APA style.

 

Used this is article: Keeping up with the digital age: How the American Red Cross uses social media to build relationships

 

Briones, R. L., Kuch, B., Liu, B. F., & Jin, Y. (2011). Keeping up with the digital age: How the American Red Cross uses social media to build relationships. Public relations review, 37(1), 37-43.

 

Summary of the research  (Most of this info can be found in the abstract).

 

  • What did the author(s) examine? Explain in one (1) sentence.
  • What did author(s) expect to find?
  • How did author(s) go about finding it?
  • What did they conclude?

 

Theoretical analysis

  • Did the author(s) build on current theory in the field?
  • Did they discuss this theory in the research article? If so, what theory did they discuss?
  • Are there problems with the theory? Could they have used another theory?

 

Sources

  • Did the author cite any peer-reviewed (from journals) sources? If so, how many?
  • Did the author cite any periodicals (newspapers, magazines) as sources? If so, how many?
  • Did the author cite any books as sources? If so, how many?

 

Methodological analysis

  • Describe the methods and techniques used to collect data in this study. Would other research methods been appropriate for collecting data in this study? If so, explain.
  • Could you replicate the study based on what you read concerning methodology?
  • What might the author(s) have done better?
  • Can you replicate this method and its procedures in your study? Explain

 

Format

  • Did the author use appropriate subheadings and sections headings? Explain your answer briefly.
  • Did the author use APA style effectively?  How many sections (Introduction, Methodology, etc.) does the paper have?  Explain or describe.

 

Overall conclusions

  • Could the author(s) respond favorably to “who cares?” and “so what?”
  • Would you be inclined to pursue research in a related area? Why?

 

  • What is an obvious research study that could be conducted as a follow-up to this study?
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