Describe the infrastructure you would use for your marketing automation. How would an SDR function in your company to sell your product or service?

Part 1: Sales Guide. The following section is inspired by Guide to Sales and Marketing.

 

Following the sample analysis conducted on the Guide to Sales and Marketing, fill in the analysis below for your business.

 

 

 

Targets:

 

In the case of your business, people or business could become our customers if they:

 

  • ___
  • ___
  • ___

 

 

 

If we talk to 100 potential customers that fit those requirements, suppose we find that the majority of them are customers that more specifically:

 

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  • ___
  • ___

 

 

 

Everyone that fits that criteria has the potential to become a customer. That makes them a Target and they are in the first step of the customer journey (the first step in our funnel). All of these targets combined make up a startup’s Target Market.

 

 

 

 

 

Leads:

 

Would you consider using inbound marketing, outbound marketing or both and why?

 

 

 

Provide at least 3 different marketing methods that you would create/use based on your answer above and elaborate in details on one of them.

 

 

 

Describe the infrastructure you would use for your marketing automation.

 

 

 

 

 

 

 

 

 

 

 

 

 

Opportunities:

 

To move to the opportunities step, a lead for your business must:

 

  • ___
  • ___
  • ___

 

 

 

How would an SDR function in your company to sell your product or service:

 

 

 

Closing:

 

List the top 3 objections that you think your opportunities will have to not become customers and explain how you will address each one of them.

 

  • ___
  • ___
  • ___

 

 

 

 

 

Part 2: Channels for Growth

 

 

 

Choose three of the 19 Channels for Growth that best fit your business type and operation. In a clear and detailed way provide a one paragraph explanation on how you will each channel to generate a sale. (do not exceed 1 page for all 3 channels.) This question is inspired by Traction Trumps Everything

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