Describe the current state of the airline industry and analyze what an airline can do to be successful in the current industry climate especially considering the relationship airlines have with refineries.

Delta Airlines and Trainer Refinery Case 19

Answer the following questions in a three to five page SPA style paper, supported with the concepts outlined in your text and from your previous classes.

  • Describe the current state of the airline industry and analyze what an airline can do to be successful in the current industry climate especially considering the relationship airlines have with refineries.
  • Perform a SWOT analysis for Delta Airlines.
  • Assess the competitive position of Delta Airlines by completing a competitor profile for Delta airlines and at least two of its major competitors.
  • What alternatives does Delta Airlines face to address the problem of declining financial performance?

Please use two more sources in addition to the case study.

Reminder. Capstone Project – Week Three. By the end of Week Three, you should have completed your Capstone Project research overview and the environmental scan and industry analysis

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Reference:

Pearce, J.A. & Robinson, R.B. (2011). Strategic management: Formulation, implementation and control (12th ed.). New York: McGowan-Hill.

Grading Rubric

Total Possible Score: 5.00

Evaluates Current State of the Airline Industry

Total: 0.80

Distinguished – Comprehensively evaluates the current state of the airline industry, taking into consideration the relationship airlines have with refineries. The evaluation substantially uses many relevant examples.

Proficient – Evaluates the current state of the airline industry, taking into consideration the relationship airlines have with refineries. The evaluation uses relevant examples.

Basic – Minimally evaluates the current state of the airline industry, taking into consideration the relationship airlines have with refineries. The evaluation uses few relevant examples.

Below Expectations – Attempts to evaluate the current state of the airline industry, while attempting to take into consideration the relationship airlines have with refineries. The evaluation fails to use relevant examples.

Non-Performance – The current state of the airline industry is either nonexistent or lacks the components described in the assignment instructions.

Performs SWOT Analysis of Delta Airlines

Total: 0.80

Distinguished –  Comprehensively performs a SWOT analysis of Delta Airlines. The analysis substantially uses many relevant examples.

Proficient – Performs a SWOT analysis of Delta Airlines. The analysis uses many relevant examples.

Basic – Performs a limited SWOT analysis of Delta Airlines. The analysis partially uses relevant examples.

Below Expectations – Attempts to perform a SWOT analysis of Delta Airlines. The analysis lacks the uses relevant examples.

Non-Performance – The SWOT analysis of Delta Airlines is either nonexistent or lacks the components described in the assignment instructions.

Assessment of the Competitive Advantage of Delta Airlines

Total: 0.80

Distinguished – Comprehensively assesses the competitive advantage of Delta Airlines by completing a competitor profile of Delta Airlines and two of its major competitors. The competitive assessment uses all relevant information.

Proficient – Assesses the competitive advantage of Delta Airlines by completing a competitor profile of Delta Airlines and two of its major competitors. The competitive assessment uses some relevant information.

Basic – Assesses the competitive advantage of Delta Airlines by completing a competitor profile of Delta Airlines and two of its major competitors. The competitive assessment uses partially relevant information.

Below Expectations – Attempts to assess the competitive advantage of Delta Airlines by completing a competitor profile of Delta Airlines and two of its major competitors. The competitive assessment lacks the use of relevant information.

Non-Performance – The assessment of the competitive advantage of Delta Airlines is either nonexistent or lacks the components described in the assignment instructions.

Outline of Solutions for Delta Airlines to Address Declining Financial Performance

Total: 0.80

Distinguished – Comprehensively outlines solutions for Delta Airlines that addresses declining financial performance. The outline substantially uses relevant examples and information.

Proficient – Outlines solutions for Delta Airlines that addresses declining financial performance. The outline uses many relevant examples and information.

Basic – Minimally outlines solutions for Delta Airlines that addresses declining financial performance. The outline uses somewhat relevant examples and information.

Below Expectations – Attempts to outline solutions for Delta Airlines that addresses declining financial performance. The outline lacks the use relevant examples and information.

Non-Performance – The outline of solutions for Delta Airlines to address declining financial performance is either nonexistent or lacks the components described in the assignment instructions.

Written Communication: Context of and Purpose for Writing

Total: 0.50

Distinguished – Demonstrates methodical application of organization and presentation of content. The purpose of the writing is evident and easy to understand. Summaries, quotes, and/or paraphrases fit naturally into the sentences and paragraphs. Paper flows smoothly.

Proficient – Demonstrates sufficient application of organization and presentation of content. The purpose of the writing is, for the most part, clear and easy to understand. There are some problems with the blending of summaries, paraphrases, and quotes. Paper flows somewhat smoothly.

Basic – Demonstrates a limited understanding of organization and presentation of content in written work. The purpose of the writing is somewhat evident but may not be integrated throughout the assignment. There are many problems with the blending of summaries, paraphrases, and quotes. Paper does not flow smoothly in all sections.

Below Expectations – Organization and presentation of content are extremely limited. The purpose of the writing is unclear. There is little or no blending of summaries, paraphrases, and quotes. Paper does not flow smoothly when read.

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Quantitative Literacy: Communication

Total: 0.50

Distinguished – Uses quantitative information in association with the argument or purpose of the work, presents it in an effective format, and explains it accurately and with meaning.

Proficient – Uses quantitative information in association with the argument or purpose of the work, though data is presented in a less than completely effective format or some parts of the explanation may be uneven.

Basic – Uses quantitative information, but does not effectively associate it to the argument or purpose of the work.

Below Expectations – Attempts to present an argument for which quantitative evidence would be pertinent, but does not provide adequate explicit numerical support.

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: Control of Syntax and Mechanics

Total: 0.20

Distinguished – Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient – Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic – Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations – Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: SPA Formatting

Total: 0.20

Distinguished – Accurately uses SPA formatting consistently throughout the paper, title page, and reference page.

Proficient – Exhibits SPA formatting throughout the paper. However, layout contains a few minor errors.

Basic – Exhibits limited knowledge of SPA formatting throughout the paper. However, layout does not meet all SPA requirements.

Below Expectations – Fails to exhibit basic knowledge of SPA formatting. There are frequent errors, making the layout difficult to distinguish as SPA.

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: Page Requirement

Total: 0.20

Distinguished – The length of the paper is equivalent to the required number of correctly formatted pages.

Proficient – The length of the paper is nearly equivalent to the required number of correctly formatted pages.

Basic – The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations – The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: Resource Requirement

Total: 0.20

Distinguished – Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient – Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic – Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations – Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

 

Type of paper Academic level Subject area
Number of pages Paper urgency Cost per page:
 Total: