Assignment #1: The Competitive Environment
Please review the video tutorials in the learning activities area before proceeding.
This will be another step in starting work on your Final Project:
Review the scenario Tim’s Coffee Shoppe. You will begin to create the foundation for your Final Project marketing plan.
- Describe the competitive environment based on your CPM you did previously.
- Read the customer surveys in Tim’s file cabinet in the Unit 9 simulation.
- Discuss how you would revise the 4 P’s of marketing for Tim’s based on the above information and how it will impact Tim’s marketing strategy.
View the Assignment #1 rubric. Write a minimum of 4 pages using APA format and citation style which includes the title and references page. Submit your paper to the Assignment Dropbox before the end of this unit.