Describe how the division addresses customer needs and achieves competitive advantage.


Use the University of Phoenix Material: Business Model and Strategic Planning Outline as a guide to complete sections of your capstone project each week. A final paper is due in Week 5. Cite your resources.

Write a 1,400- to 1,750-word paper in which you explain the importance of innovation in your selected business’s vision, mission, and values, and determine your business model for this new division. Include the following:

  • Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.
  • Describe how the division addresses customer needs and achieves competitive advantage.
  • Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
  • Explain how the vision, mission, and value of the new division align with the company’s mission and vision.
  • Summarize how the vision, mission, and values guide the division’s strategic direction.
  • Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.


Conduct an internal and external environmental analysis, and a supply chain analysis for your proposed new division and its business model.

Create a SWOTT table summarizing your findings. Your environmental analysis should consider, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.

  • External forces and trends considerations:
    • Legal and regulatory
    • Global
    • Economic
    • Technological
    • Innovation
    • Social
    • Environmental
    • Competitive analysis
  • Internal forces and trends considerations:
    • Strategy
    • Structures
    • Processes and systems
    • Resources
    • Goals
    • Strategic capabilities
    • Culture
    • Technologies
    • Innovations
    • Intellectual property
    • Leadership

Write a synopsis of no more than 1,050 words in which you analyze relevant forces and trends from the list above. Your analysis must include the following:

  • Include economic and legal and regulatory forces and trends.
  • Critique how well the organization adapts to change.
  • Analyze and explain the supply chain of the new division of the existing business. Share your plans to develop and leverage core competencies and resources within the supply chain in an effort to make a positive impact on the business model and the various stakeholders.
  • Identify issues and/or opportunities:
    • Identify the major issues and/or opportunities that the company faces based on your analysis.
    • Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.
    • Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.
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