Describe five different types of headlines used in advertising and described in

 

Answer the following questions (be sure to relate to the group project when explain the terms)

 

One and a half to Two pages for each.

 

 

 

  1. 1.____ Explain the difference between informational ads and transformational ads.

  1. 2.____ List six benefits and disadvantages an advertiser will experience by incorporating magazine media into the creative mix used for advertising

  1. 3.____ Define/ describe/ and give examples for the two dimensions needed for great advertising

  1. 4.____ List six benefits an advertiser can receive by incorporating newspaper media into its creative mix.

  1. 5.____ Define/Describe/ and give examples for the potential problems with visual media

  1. 6.____ Describe five different types of headlines used in advertising and described in

  1. 7.____  Describe typography and the four important criteria for selecting typography

  1. 8.____  What are the advantages/disadvantages of using online advertising

  1. 9.____  Compare/Contrast  reach and frequency in advertising

  1. 10.____  When is TV advertising a good decision ?

  1. 11.____   Name any four rules of the layout that an artist must follow when creating an ad.
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