Answer the following questions (be sure to relate to the group project when explain the terms)
One and a half to Two pages for each.
- 1.____ Explain the difference between informational ads and transformational ads.
- 2.____ List six benefits and disadvantages an advertiser will experience by incorporating magazine media into the creative mix used for advertising
- 3.____ Define/ describe/ and give examples for the two dimensions needed for great advertising
- 4.____ List six benefits an advertiser can receive by incorporating newspaper media into its creative mix.
- 5.____ Define/Describe/ and give examples for the potential problems with visual media
- 6.____ Describe five different types of headlines used in advertising and described in
- 7.____ Describe typography and the four important criteria for selecting typography
- 8.____ What are the advantages/disadvantages of using online advertising
- 9.____ Compare/Contrast reach and frequency in advertising
- 10.____ When is TV advertising a good decision ?
- 11.____ Name any four rules of the layout that an artist must follow when creating an ad.