Describe and understand the benefits of branding, brand attributes, and significance of brand equity.

Interpret the essentials and processes of new product development.

  • Compose ideas for test marketing, product introduction, and commercialization of new products to market.
  • Describe and understand the benefits of branding, brand attributes, and significance of brand equity.
  • Predict and understand the leveraging of brand as a sustainable competitive advantage.
  • Execute a working knowledge of designing and developing successful brands.

 

15 slide PowerPoint, 2–3 page Script

 

 

Presenting your Brand to a Client

Presenting to a company or client is a skill that marketing professionals need to master. Multimedia presentations are the norm today. The Unit 5 Discussion was geared toward consumers, while this presentation is a business to business opportunity.

Presentation Script

  1. Create a script to accompany the presentation. It should be persuasive and targeted to a business clientele.

This part of the Individual Project should at least 2-3 pages in length (single spaced).

PowerPoint Presentation

  1. Create a professional PowerPoint. You will be assessed on the design of the presentation (including colors, backgrounds, professionalism, font, graphics). Optional content: Sound, videos, animation.
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