Based on the case, you will perform an industry analysis and develop a strategy for the CEO of your chosen company to help shape the company’s future
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Write a three to five (3-5) page paper in which you:
- Define strategy and examine how the definition of strategy fits your chosen company and its situation. Support your response.
- Summarize the main strategies that your chosen company’s management took leading up to this company’s recent development.
- Identify your chosen company’s industry and determine its main competitors. Next, select two to three (2-3) strategies that the competitors use, and analyze whether or not the selected strategies are successful. Support your response.
- Perform an industry analysis for the CEO of your chosen company in order for him / her to develop strategy for the company. Next, evaluate the company’s current standing in this industry taking into account the company’s resources and capabilities.
- Propose at least three (3) performance goals for the company for the next one (1) and five (5) year period respectively. Provide a rationale for your response.
- Use at least three (3) quality references.