Define diversification and its necessary in risk management

How Ru a private card business and its subsidiary have a 14% share of the greeting card market. The card business is subject to seasonal cycles, with sales being highest during the holiday season. For this assignment please complete the following:

  • What steps can this company take to diversify its portfolio?
  • Define diversification and its necessary in risk management?

  • Discuss at least 5 steps to diversify the card business?

  • Please give at least 6 suggestions of how and where funds can be alloctaed for new investments?
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