1) Critically discuss the influences of culture and advertising appeal in an international integrated marketing communications strategy with the reference to the hofstede’s cultural typologies.
- Q2 ) Using suitable examples and relevant theoretical underpinning support, critically discuss three advantages and three disadvantages of adopting a standardization international integrated marketing communications strategy for a brand competing in the international market.
The way of presenting both the answer format is given in the attachment below. each point of advantages and disadvantages also needs the examples.
1-7 points given in the following attachment should be included in answer.