Critically discuss the influences of culture and advertising appeal in an international integrated marketing communications strategy with the reference to the hofstede’s cultural typologies.

1) Critically discuss the influences of culture and advertising appeal in an international integrated marketing communications strategy with the reference to the hofstede’s cultural typologies.

  1. Q2 ) Using suitable examples and relevant theoretical underpinning support, critically discuss three advantages and three disadvantages of adopting a standardization international integrated marketing communications strategy for a brand competing in the international market.

The way of presenting both the answer format is given in the attachment below. each point of advantages and disadvantages also needs the examples.

1-7 points given in the following attachment should be included in answer.

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