Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

Select a publicly traded corporation for which you would like to work or are currently working.

Research the corporation on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

  1. Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
  2. Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
  3. Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
  4. Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
  5. Use at least five (5) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
  6. 5 pages on Marriott
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