Create a presentation (using an application like PowerPoint) which interprets and analyzes how the messages within the digital media were used to guide decision-making.

Note: Do not turn your case studies (project 1) into your presentation.

Digital media has changed the ways ideas, information, and arguments in society are communicated both locally and globally. Individuals and organizations frequently use digital media as a means to influence individuals and organizations.

Students are required to identify news stories which demonstrate how digital media has been used to influence or has changed core business processes within organizations or for individuals. You will then create a presentation (using an application like PowerPoint) which interprets and analyzes how the messages within the digital media were used to guide decision-making.

  1. Formatting Requirements
    • Project must follow APA style
    • Footers including slide numbers, student name, and project name
    • File name first initial, last name and project (ex. JDoe_casestudy)
    • Minimum of 15 slides, maximum 20 slides (excluding title slide and bibliographical slide)
    • Use of tables, graphs, images, etc. of appropriate size that are relevant to the information being conveyed is highly encouraged.
    • Title slide to include:
      1. Your name
      2. Instructor name
      3. Course name and number
      4. Project title
  2. Content Requirements (Please make sure that you label each section of your presentation with the headings below.  I  will subtract points if there are no section headings.) Use complete sentences or reasonably short paragraphs in your slides. This will help get the point across. Do not use bullets unless they are complete sentences or short paragraphs that explain your story clearly.

    • Introduction and Synopsis of News Story
    • Influence on or change to Organization and/or Individual
    • Analysis of How Digital Media Guided Decision Making
    • Conclusion and Analysis of Results of Change
    • Bibliographical slide with minimum of 2 professional / scholarly sources. Wikipedia is not acceptable.

The University asks that you keep in mind the 7 x 7 rule with presentation software, which effectively states no more than 7 words per bullet and 7 bullets per slide. This is something to keep in mind to assist in effectively communicating information and not a specific requirement of the project. If you are going to use this rule then please provide detail explanation is the notes section. This rule is fine if you are presenting in class where you can add additional information to make the presentation understandable; however, it is not as effective if you are forwarding your presentation to someone to read it.

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