Contingency Plan: This section provides information detailing what you will do if things do not go according to plan. Discuss potential risks and difficulties, then, talk about how you will monitor those potential problems. Finally, define an alternative plan of action in case the “potential problems” that you’ve identified, actually turn into “real problems.”

The Controls section of the marketing plan serves as a guide for evaluating the overall plan. It also helps to ensure that the plan will be implemented and executed properly. To complete your Controls section, provide 1-3 paragraphs and/or charts, regarding each of the following items: Implementation Plan: This section details how you will turn […]