Consumer behaviour

1-Description of Optus company’s challenge in the Australian market ?
2-use consumer behavior tools to segment the Australian market and profile the likely adopters of Optus company ?
3-use consumer behavior theories to explain the likely Motivations for consumers to seek out an association with Optus company ?
4-Identify the trends ( Cultural ,Social and /or other) you think might have an impact on purchasing trends Generation Z over the next two decades? ( something in Mobile )
5-How can the marketing manager of mobile Tech (a mobile phone” add-ons” company) use this knowledge of potential Generation Z buyers and users to raise awareness of their product within the Australian market ?

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