Compare four products on the market today that are using product placement in TV, movies, and videogames. Point out the themes or trends that are present among these products.
From the e-Activity, analyze what has made your brand selection marketable over time. Identify which external factors have occurred that have affected consumer behavior and the strategies involved in keeping the Best Global Brands on this exclusive list.
E-ACTIVITY——-Go to Interbrand’s Website and review its interactive charts. To access the interactive charts, first scroll to the bottom of the page and select “Rankings”, then select a brand to examine. Use the Internet to research what has made the selected brand marketable over time. Be prepared to discuss.