Classic Knitwear Case Analysis: Evaluate the product-company fit. Evaluate the product-market fit.

Classic Knitwear Case Analysis Questions

  1. Evaluate the product-company fit.
  2. Evaluate the product-market fit.
  3. Will consumers and the trade respond to the Guardian marketing program?
  4. What other problems do you see in the proposed Guardian marketing program?
  5. What are the advantages and disadvantages of the licensing agreement?
  6. What sales volume is required to break even on Classic’s 2 year marketing investment?
  7. If Classic implements all of Miller’s marketing recommendations, what is the estimated demand for the new product line over the 2-year launch period?



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