Choose a mobile phone brand, you are permitted to modify the chosen phone in line with your marketing plan and re‐positioning strategy.

at least five source must be journal article.

Purpose:
To examine the mobile phone market and choose a specific phone (e.g.Blackberry) that is in need of re-­‐positioning in the Australian Mobile Phone market. Should you choose a mobile phone brand, you are permitted to modify the chosen phone in line with your marketing plan and re‐positioning strategy.

the basic outline for this marketing plan is the cheap smart mobile device in australian market.

1. brand : sony mobile
-1. stock price history in australian stock market
-2.current market strategy
-3.market proportion in smart phone market in australia.
-4. PEST Analyze

2. segmentation
-demographic
-1. age late 40’s
-2. gender both
-3. family size 2~3
-4. life style working at mining site , farm in rural area.
-5. income 10,000~20,000 (low income)

3. geographic
-1.region : Western Australia or Nothern Territory.

positioning.
this product is

low convinience
basic service + few function.
Cheap price
low Quality
Average innovative

product outlooking is similar to ordinary Bar type non smart phone with life style water proof, shock proof email check function nd tedering function.

You can find another information with attached files.

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