Choose a company’s consumer based product for both genders and analyse the following: Your group assignment is split your team and analyze the company. What has the company learned about market segments and market targets?

Choose a company’s consumer based product for both genders and analyse the following: Your group assignment is split your team and analyze the company. One team should review the Web site and analyze its contents based on its appeals to the male market segment (i.e., styles, language, colors, celebrity endorsers, games, customer relationships, etc.). The […]