Choose a company in the headlines—ideally a well-known brand and one that is of great interest to you—and develop, in presentation form and with narration, a SWOT analysis.

Choose a company in the headlines—ideally a well-known brand and one that is of great interest to you—and develop, in presentation form and with narration, a SWOT analysis.

For the presentation, prepare a 10- to 15-slide presentation with voice narration, as if you were presenting to the top management team or Board of Directors of the company in question. If you do not have access to a microphone, you may write out your narration as a script and submit as an accompanying Word document; or find an alternative way of presenting the narration, depending on the program. For instance, PowerPoint has the option to add notes at the bottom of each slide. Be sure to designate clearly which slide the narration accompanies.

  • If you do not have access to PowerPoint, you may use a program like Google, SlideRocket, Prezi or other software to create your presentation. Either embed voice narration in your presentation or follow the same directions above for a written script and submit it separately. Familiarize yourself with the program you choose early on in the process.
  • You are being graded on the thoroughness of your presentation, its usefulness as a marketing plan, understanding of the concepts presented in this module, and writing style and mechanics.
  • Cite a minimum of three sources–two of which should be academic peer-reviewed scholarly sources to support your responses. Cite sources according to APA Requirements.
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