Can you modify the original formula to make something new and more competitive? Will a brand extension work here? Why or why not?

Respond to your Discussion topic after you have completed your Reading and Learning Activity. Discussion Topic: Product Strategy What is your favorite brand of sandwich cookie? If you are like most Americans, chances are it is Oreo. In fact, Oreos are so popular that many people think Oreo was the original sandwich cookie. But they are […]