Can an SMEs design a business proposition and to try to promote it to the entire market? Can everyone be targeted as a potential customer?

1.Business Proposition

Please exchange ideas on the following questions: ‘can an SMEs design a business proposition  and to try to promote it to the entire market? Can everyone be targeted as a potential customer?’

2.

Target Marketing

Is it possible for a business to try to sell to everybody?

What are the opportunities and threats for a business is trying to sell to everybody?

3.

Planning

“If you fail to plan, you are planning to fail” – Benjamin Franklin.

What does this quote mean for a business?

4.

Financial Risk

What is the biggest financial risk for a business?  A risk that can “kill” even a “giant” business!!

5.

Culture

Why a business needs to develop the “right” culture?

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