BOOK REVIEW ON Contagious: Why Things Catch On Jonah Berger, Simon and Schuster, 2013

BOOK REVIEW ON

Contagious: Why Things Catch On

Jonah Berger, Simon and Schuster, 2013

 

Format:

  •   Three-page maximum (books), single space,

    business block, justified margins, 10-point font

  •   APA bibliographic citation of the work as your ‘title’
  •   Your name, course, section number and date at the upper right

    Content:

  •   Central theme – identify author’s main lesson/argument – what is the author(s) teaching us
  •   Critical analysis – evaluate the lesson/argument – strengths/weaknesses – considering pointing to a frame of reference in your own life or your training in the subject
  •   Main takeaways – so what and now what? How do we best apply the knowledge from this article/book?
Type of paper Academic level Subject area
Number of pages Paper urgency Cost per page:
 Total: