Lord Kelvin (1870) said that ‘When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meager and unsatisfactory kind’. Based on this assertion, Research and select a retail store of your choice to measure their Key Performance Indicators (KPI) and answer the following questions: How well are they delivering their shareholder requirements? To what extent are they responding to the most exciting opportunities that the market is offering? How well are they performing in sector X? To what extent are they enhancing their reputation? How well are they meeting their customer needs in segment X?
Prepare a five page paper in APA format. You must include a cover page and a reference page.