Analyze the elements of the campaign based on the 4 Ps of marketing (product, price, placement, promotion). Evaluate the plan’s effectiveness.

Select a company in the health care industry that operates in your area. Research a recent marketing campaign executed by the company, and address the following:

 

  • Explain the target market and the objective of the marketing campaign.
  • Analyze the elements of the campaign based on the 4 Ps of marketing (product, price, placement, promotion).
  • Evaluate the plan’s effectiveness.
  • Recommend 2 additional marketing actions that would supplement the company’s existing campaign.

 

NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.

 

For a resource guide on using the online library to search for references, click here3-5 pages excluding cover, abstract, and reference pages. I was also told from my instructor- that the abstracts are to be 150 words

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