The synthesis essay is a 4 pages essay in which you will analyze several published scholarly writings from journals in your discipline to highlight an important or contentious issue from within your chosen field. Your essay must argue a particular position on the chosen issue. You must draw on at least three sources to support your argument. The emphasis should be on the points you want to make using these sources, not on just summarizing what they have to say.
To address issues pertaining to marketing on both the internet and in different countries, you could tie both ideas together by stating, "Not all marketing techniques are appropriate for all products." Then your support would include evidence as to why marketing online for certain products is not appropriate and why marketing certain products in particular locations is not appropriate.